Dive Retailers Expect Sales for 4th Quarter 2006 to Be Ahead of the Same Period in 2005:
| > | 49% of Retailers expect 4th Quarter 2006 Gross Overall sales to exceed their 2005 figures. |
| > | 46% of all retailers responded they expect 4th Quarter 2006 Equipment sales to exceed their 2005 figures. |
| > | 34% of all retailers responded they expect 4th Quarter 2006 Dive Travel sales to remain the same as their 2005 figures. |
Dive Resorts and Sellers of Dive Travel 4th Quarter 2006 Sales to be Ahead of 2005's Figures:
| > | 53% of Dive Resorts and Travel Sellers expect 4th Quarter 2006 Gross Overall sales to be more than their 2005 figures. |
| > | 66% of Dive Resorts and Travel Sellers expect 4th Quarter 2006 New Certification Numbers to to be the same or more than their 2005 figures. |
| Cline Group, Creators of: | |
| > | Scuba Diving Magazine (1990) |
| > | The Cline Diving Industry Studies (1992, 1994, 2004) |
| > | The Scuba Tour (1998-2000) |
| Strategic Branding & Marketing For: | |
| > | The Bahamas Tourism Board (1992-current) |
| > | Bonaire's Tourism Board (1993 - 2000) |
| > | Barbados's Tourism Board (2000) |
| > | The Dutch Caribbean Diving Alliance (DEMA 1998/1999) |
| > | The Scuba Tour (1998-2000) |
| > | Mini-B North America (2003-2004) |
| > | Sand Dollar Resort, Bonaire (1992-current) |
| > | Stuart Cove's Dive The Bahamas (2004-current) |
Cline Diving Industry Survey Results
Third Quarter 2006 Dive Business Survey
Cline's Quarterly Dive Industry Survey is in, a total of 174 dive business responded to the survey, and indicated the following results:
- All dive businesses saw, on average, a 9.1% increase in their gross revenues for the 3rd Quarter of 2006 versus the same period in 2005.
- Retailers specifically saw a 10.6% increase gross revenues for this same period.
- New certifications were up 7.1% specifically for Retailers and Independent Instructors (combined, actual was 2.8% increase for retailers, and 8.7% increase for independent instructors)
- Dive Travel Sales were up 7.1% specifically for Retailers
- Dive Equipment sales were up 9.4% specifically for Retailers
- 92% of the retailer respondents were from the USA
- 72% of the retailer respondents were the facility owner or manager.
Click here to read view the complete report.
The following Businesses Responded to this survey:
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> On the whole, 54% of all the businesses responded that they expect the diving industry to continue to 'slowly improve' for the 1st quarter of 2007.
> 67% of the equipment manufacturers that responded, and 57% of the 'other industry professionals' reported that their 4th quarter gross sales are to be 'more than' the previous 4th quarter of 2005.
> Further good news, dive equipment manufacturers reported their 3rd quarter gross sales were up 16.4% and 'other industry professionals' reported an increase of 7.1% in gross sales for the same period, as compared to the 3rd quarter of 2005.
Dear William Cline,
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William Cline
President
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The Diving Industry's Only Marketing, Advertising and Research Firm with 15 years of marketing diving worldwide. Visit us on line at http://www.WilliamCline.com
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