In general, 37% of all businesses expect Gross Sales for 1st quarter 2008 to be ahead of the same period in 2007:
| > | Retailers are split as to their outlook for the 1st Q 2008 for Gross Overall sales. Equally, the same number believe it will increase as will decrease. The only strong difference reported was in Dive Travel sales, as the majority expect the 1st Q sales to remain the same as in 2007. |
| > | Unlike Retailers, Independent Instructors are clear in that the vast majority expect all their revenues, certifications, travel and equipment sales to be exactly the same in the 1st Q of 2008 as compared to the same period in 2007. |
| > | In contrast, Dive Resorts or Tropical Operators are clear they expect an increase in their 1st Q 2008 as compared to the same period in 2007. |
Summary:
| > | In general, confidence is high for the 1st Quarter of 2008. The European Region reported the highest confidence (67%), followed by Caribbean Basin (45%), Canada (39%), and lastly the United States (34%). |
| > |
Furthermore, by region, South Pacific/Asia/Indo Region reported the highest increase in 2007 Gross Sales as compared to 2006 (28.4%). The other regions, in order are Canada (17.2%), Caribbean, Atlantic or Latin America Region (5.7%), United States (5.4%), and lastly the European Region (.9%). |
| Cline Group, Creators of: | |
| > | Scuba Diving Magazine (1990) |
| > | The Cline Diving Industry Studies (1992, 1994, 2004) |
| > | The Scuba Tour (1998-2000) |
| Strategic Branding & Marketing For: | |
| > | The Bahamas Tourism Board (1992-current) |
| > | Bonaire's Tourism Board (1993 - 2000) |
| > | Barbados's Tourism Board (2000) |
| > | The Dutch Caribbean Diving Alliance (DEMA 1998/1999) |
| > | The Scuba Tour (1998-2000) |
| > | Mini-B North America (2003-2004) |
| > | Sand Dollar Resort, Bonaire (1992-current) |
| > | Stuart Cove's Dive The Bahamas (2004-current) |
Cline's Diving Industry Survey Results
Year End 2007 Dive Business Survey
Cline's Year End 2007 Dive Industry Survey is in and a total of 351 dive businesses responded to this survey, and indicated the following results:
- All dive businesses saw, on average, a 6.4% increase in their gross revenues for 2007 versus the same period in 2006.
- Retailers specifically were up slightly and reported a 3.4% overall increase in their gross revenues for the year.
- New certifications were up similarly 3.1% specifically for Retailers, but Independent Instructors showed a robust 9.2% increase in certifications.
- Dive Travel Sales were up 3.1% specifically for Retailers.
- Dive Equipment sales were only slightly up 2% specifically for Retailers.
- 89% of the retailer respondents were from the USA.
- 87.5% of the retailer respondents were the facility owner or manager.
|
* Above overall reported averages are adjusted averages for all business classifications, including those that were too small in number to include in this above table. Total number of businesses and reported overall average includes categories too low to calculate accurate category averages, but their responses were applied to the overall averages and totals.
The following Businesses Responded to this survey:
|
> Dive Retailers residing in the Eastern Time Zone responded with the highest decrease in Gross Revenues for 2007. While Dive Retailers in the Mountain Time Zone posted the highest Gross increases as shown:
|
> In terms of forecasting, 37.0% of all the businesses responded that they expect their Gross Revenues to increase in the 1st Quarter of 2008 as shown, while Certifications and Travel Revenues are projected to remain flat:
|
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