Data for 2nd Quarter Dive
Industry Survey
Survey conducted and compiled by William
Cline : July 2005
Survey Introduction
The Survey was fielded on 7/7/05. An invitation to take the
survey was mailed out to approximately 6,000 people representing
the widest possible cross-section of the diving industry within
the USA and abroad. Thus far, as of 8/4/05, 337 respondents
have completed the survey to date. This survey is a rolling
survey, so the responses will increase over time. IP Blocking
was employed to prevent a respondent from taking the survey
more than once. Listed below are each question's response,
then a cross-tabulation of each question, broken out by type
of respondent.
This survey, as opposed to other industry surveys, is sent
to a very wide cross-section of dive retailers, manufacturers,
resorts, sellers of travel, publishers, certifying agencies,
independent instructors and other industry professionals. As
a result, this is the most accurate picture of what the industry
thinks, at this point in time. Each question clearly shows
the exact number of respondents, and then following each question
as stated, a cross-tabulation showing each type of business'
response to a given question. This way there is no confusion
or question about how each business segment responded to this
survey.
The results are made public, and this survey was sponsored,
conducted and devised by William Cline, Cline Group, for the
benefit of our clients, and the industry as a whole. Each quarter
this survey is repeated, offering a glimpse as to how the industry
is performing, based on the given responses.
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