October 2004, Cline Dive Industry Report       
        
Number of Entities Reporting This Survey by Classification:       
Click On Each Classification for a Data Set  For Each Number in Panel Number Reporting This Survey % Reporting Notes   
Dive Retailers 188 96 51% U.S. Dive Retailers   
Independent Dive Instructors 120 55 46% Independent Instructors, both affiliated and not affiliated with local dive stores   
Travel Resorts and Travel Sellers 62 33 53% Dive Travel Resorts and Dive Operations, Primarily in the US/Caribbean Basin   
Manufacturers 35 12 34% Manufacturers, primarily based in the U.S.   
All Other Companies, Not Classified 56 30 54% All other businesses, including media, publishing, training, environmental, etc.   
Total Reporting This Survey 461 226 49%     
        
How Does The First Three Quarters of 2004 Compare to The Same Period in 2004? (click for chart) 
  All Gross Revenues Averaged All New Certifications Averaged All Travel Revenues Averaged All Equipment Revenues Averaged Retail Sales Resort or Travel Only All Revenues Averaged  
Indicated Business Reporting for Listed Values 7.6 5.9 7.5 9.6 17.1 10.5 Percentage of Growth/Decline
Number Reporting 213 175 126 112 32 451  
        
     4.7    
     Retailers Only    
4th Quarter Outlook, Is Trend Reported in First Three Quarters Going to Remain the Same, Be Less or More than What Has Been Reported (click for chart)
  Gross Revenues Change Outlook New Certifications Change Outlook Travel Revenues Change Outlook Equipment Revenues Change Outlook Diver Counts Outlook (Travel Only) Dive Advertising Expenditures Outlook (Mfg Only) R&D Expenditures Outlook (Mfg Only)
4th Quarter Outlook Percentages Percentages Percentages Percentages Percentages Percentages Percentages
Less 40.1% 45.4% 32.0% 28.4% 46.7% 27.3% 0.0%
same 29.6% 36.5% 26.1% 27.5% 10.0% 36.4% 45.5%
more 24.2% 18.1% 21.1% 12.0% 43.3% 36.4% 54.5%
Number Reporting 218 169 145 144 30 11 11
        
When Asked About Their Outlook in 2005, The Following Was Reported (click for chart)       
2005 Outlook  Percentages     
Things are slowly improving.  50.4%     
Things are stagnant, and not changing either way much.  24.7%     
Things are greatly or rapidly improving.  6.0%     
Things are slowly worsening.  3.5%     
Have no opinion.  3.6%     
Other outlook not listed.  2.4%     
Things are greatly or rapidly worsening.  0.0%     
        
Number Reporting  125     

Chart 2005 Business Outlook, All Dive Businesses

Chart Change in Listed Values for First Three Quarters of 2004 vs. Same Period 2003

Chart 4th Quarter Outlook, Percentage Reporting Less, Same or More Growth



Last Updated on 10/27/04
By William Cline, Cline Group, 972-267-6700, ext. 14
Email: research@clinegroup.net